Chapter 264: Dongjing Lake
There’s no such thing as an easy business in this world, but succeeding in the liquor business within the martial arts world truly boasts the highest level of difficulty.
The very first hurdle is securing the raw grain supply.
Making liquor requires enormous amounts of grains like wheat, rice, barley, and sorghum.
Naturally, the quality of the grains determines the taste of the liquor. In a world without fertilizers or pesticides, the difficulty of farming was incomparable to modern times.
That’s why fertile, good land was traded at high prices.
Even if you somehow manage to secure the raw materials, the process of brewing and distilling makgeolli presents another problem.
In the martial arts world, techniques are practically lifelines. Masters would rather die than share their know-how.
To learn anything worthwhile, you must work under a master, eating cold rice mixed with water and doing all sorts of menial tasks, learning little by little by watching over their shoulder.
To labor activists, this environment would be nothing short of heartbreaking.
Even if you brew the liquor, transporting it is no easy task.
Fundamentally, liquor is a liquid. Naturally, it’s heavy and takes up considerable space. Moreover, since it’s not cheap, the likelihood of encountering bandits during transport is high.
Naturally, one must hire a courier service, but the heavy and large liquor barrels make the cost substantial.
Even if you solve all those problems, marketing remains the final boss.
